Are you ready for Boston? We can’t wait to debut our new sandwiches, breakfasts and snacks!  In fact, we have so many new products to launch at the School Nutrition Association’s Annual National Conference (ANC), July 13-16, that we’ll have three stations at Booth #933:   1) Breakfast 2) Afterschool and 3) Sandwich Innovations.  We now have 24 varieties of Breakfast Breaks!  We have new enhanced snacks for afterschool meals.  And hoagie, wrap and pocket-style stuffed sandwiches. The focus for us at ANC this year is all about  choices, choices . . . and more choices.

• New York Fresh Baked Sandwiches — The new line of New York Fresh Baked (NYFB) Sandwiches is now available. Fresh bread is literally baked around deli sandwich ingredients in the NYFB Sandwiches. Low sodium turkey with reduced sodium and reduced fat cheeses are enrobed in a soft, flavorful dough, which is then completely baked, and ready to eat cold or warm. Because we are baking our sandwiches fresh, we were even able to add a condiment such as honey mustard to the sandwich. You’ll find freshness and quality ingredients in these sandwiches that are also nutritious, and much lower in sodium than traditional deli sandwiches. 
•  Breakfast Breaks Now in 24 Varieties — Going way beyond the ordinary bowl of cereal, our newly expanded Breakfast Breaks product line offers so much variety that students will never get bored with breakfast.  If your menus include muffins, breakfast bars, bagels, cereal, yogurt, string cheese, fresh fruit, and 1-cup fruit options, E S Foods has products for you.  This is the latest and most significant expansion of the company’s’ flagship brand, Breakfast Breaks – the first pre-packaged, grab-n-go breakfast meals to be offered in the school foodservice marketplace. Always at the forefront of innovation, we continue to enhance our products by adding new components, improving packaging and adapting to changing federal requirements. 
• 4X Reimbursement with Enhanced Snacks — It may sound too good to be true, but the research supports it. There is a simple way to increase reimbursement by as much as four times: offering “enhanced snacks.” By upgrading afterschool snacks to meals, reimbursements increase from $0.80 to $3.16 per meal. This significant increase occurs with the conversion from an afterschool snack to a meal. And the best part – the same personnel that served the snack can serve the meal – so no additional labor is required.

 So be sure to  put booth #933 on your ANC “to-do” list. I hope to see you there!